all i have to show for is this

what do you do in your kitchen? i stain large pieces of board.

conceptually, i thought developing a product binder that represented my Ministry of Craft brand would be relatively easy. i'm quite good with layouts, and adept at utilizing inDesign, illustrator and photoshop. little did i know that the process would take more than a month, full of meetings with friends and artists. and that it would force me to consider my "brand" and how i wish to represent it.

why, being the smart girl that i am, did i not think it would force me to consider my brand and how i wish to represent it?! you've all heard the adage, it's hard to see the forest through the trees? i got so focused on the "trees", i.e.: the separate components of my product binder (what pages? what font? what copyright information?) that i lost sight of the forest, or rather, my brand.

i'm not afraid to admit that i often lose the bigger picture, either at my day job, or in my side business. it's good to have people that remind you of the bigger picture, to help you zoom out, and see what you're missing, or to show you what path you are on.

so, i found myself on a sunday afternoon staining a large piece of board that will act as "hunting lodge" for my taxidermy heads. though i know this means starting (almost) from scratch with my product binder, i feel the end product will be more cohesive, and better represent my brand.